● GADEN SDRNEW IN THE AEL™
An AI SDR inside your operating system

You ask. Gaden delivers.

Tell it the meetings you want. It runs the whole cycle, to the deal you win.

Gaden warms up your mailboxes, learns your business and your market, finds the companies that fit and the person who decides, writes one true email to each one, sends it like a person, reads every reply, puts the meeting on your calendar, and after the call carries the deal to won. Nothing goes out without your yes. It is not another tool to manage: it is your AEL™ doing the outbound.

Sends from your own mailboxesYou approve every emailWorks in recruiting and any B2B market
WORKS WITHGmailGoogle WorkspaceOutlookMicrosoft 365Any SMTP / IMAPSlackGoogle Maps
The full cycle in one minute: strategy, scout, research, write, approve, send, reply and learn.Download the film
One flow · no tab-hopping

No five tools to stitch together. One Gaden, wherever you are.

Most outbound teams jump between a data tool, a warm-up tool, a sequencer, a CRM, an inbox and a calendar. Gaden runs the whole sales automation flow in one operating system, with one memory. You never move a list from one page to another: Gaden carries the work from discovery to the booked meeting.

Close your laptop. Gaden keeps working.

The outreach automation runs in the cloud on a schedule: finding companies, writing, sending inside your rules, reading replies.

RUNS IN THE CLOUD 24/7
WHILE YOUR LAPTOP WAS CLOSED● LIVE
Scout searched Dallas and Houston on Google Maps: 14 companies fit the ICP.
Researcher found 11 decision makers and verified their emails.
Writer drafted 9 first emails. They are waiting for your yes.
Sender sent 23 approved emails, 10 minutes apart, from 3 mailboxes.
Inbox read a reply from Maria Lopez: interested, wants Tuesday at 10.
Closer drafted the proposal for Crest Recruiting from yesterday's call notes.

Gaden mobile chat

Approve, answer and ask what is running, from your phone.

Gaden in Slack

Ask in a channel. Every change waits for your Confirm.

# sales-desk · Gaden SDR
J
You
@Gaden who replied this week?
Gaden
7 replies: 3 interested, 2 not now, 2 questions. Maria Lopez wants Tuesday at 10.
J
You
Pause Houston and double Dallas.
Gaden
Houston paused. Dallas goes from 30 to 60 a day across 2 mailboxes.
Confirm Nothing changes until you confirm.
You ask for · we deliver

One sentence in. A working campaign out.

Talk to Gaden the way you would brief a great SDR. It answers with the plan, the work and the proof, and waits for you where a decision matters.

You

"Book ten meetings with recruiting agencies in Texas this month."

GADEN DELIVERS
  • The math first: how many people, how many companies, how many days with your mailboxes
  • A plan you approve: who to target, the angles to test, what never to say
  • The companies, the decision makers, the emails, the replies and the meetings
You

"Use my sequence, but make the first line about each company."

GADEN DELIVERS
  • Your sequence, approved once, with one true sentence about each company where you put it
  • The cadence from your step days, and every email checked before it waits for you
You

"Take everyone in Sourced on the Acme pipeline and reach them."

GADEN DELIVERS
  • Those leads, grouped by company, researched and written to
  • The cards moving on your kanban by themselves as emails go out and replies come in
You

"The call with Apex went well. They want a pilot."

GADEN DELIVERS
  • The recap and proposal, written only from what you said on the call and what is true about your business
  • Sent from the same mailbox when you approve, the answer read, the follow-ups drafted, the deal marked won
You

"Why is nobody answering?"

GADEN DELIVERS
  • Who answers and who does not, segment by segment, only when the difference is real
  • The change to make, with its evidence, applied the moment you say yes
Plan before it sends

Discovery, ICP and a verified campaign, before a single email exists.

A good SDR asks before they act. Gaden runs a short discovery with you, builds your ideal customer profile, shows you the plan with its math, and verifies the campaign. Only then does it create anything.

01 · DISCOVERY

It asks what a great SDR would ask.

Who buys, which problem you solve for them, what proof you can stand behind, where, and who you never want to contact.

Who signs?What changed for them?Your proofExclusions
02 · ICP

Your ideal customer, written down.

Industry, size, roles, regions, buying triggers and exclusions. Tight enough that every company can be checked against it.

Recruiting agencies1 to 25 peopleOwners, ops leadsTexas, FloridaNot staffing marketplaces
03 · THE PLAN

Angles, cadence and the honest math.

Which angles to test, how many touches, how many people it needs to reach and how many days your mailboxes take. You approve it or change it.

10 meetings → ~500 people → ~250 companies → 21 days with 4 mailboxes
04 · VERIFIED CAMPAIGN

Checked before it goes live.

Gaden will not start a campaign that would hurt you.

✓Domains authenticated
✓Mailboxes warmed up
✓Emails verified
✓Copy checked, nothing invented
✓Caps, window, compliance
How it works

From the first warm-up email to the deal you win.

01
Setup · Outreach fleet

Connect your mailboxes. Gaden qualifies each one.

Sign in with Google Workspace, Gmail or Outlook, or connect any provider with SMTP and IMAP, one by one or a whole CSV at once. Every mailbox is tested before it is saved, and passwords are sealed on the server.

  • A score and a verdict per mailbox: ready, warming up, fix first, or not for cold email
  • SPF, DKIM, DMARC and MX checked on the sending domain, with the exact record to add when one is missing
  • Personal addresses flagged, and no more than three sending mailboxes per domain
✓ SPF✓ DKIM✓ DMARC✓ MXPersonal address: not for cold email
02
Sender · Warm-up

Warm-up and pacing, like a careful person.

New mailboxes start low and grow a little every day. Volume grows by adding mailboxes, never by pushing one.

  • A ramp from about 10 emails a day, a few more each day, up to around 30 cold emails per mailbox
  • Minutes between every email, with a random variation, inside your sending window
  • The same person always hears from the same mailbox, from the first email to the last
03
Strategist

It learns your business before it writes a word.

Gaden starts from what it already knows about you: your profile, your company record, what you told it before and the facts you saved. Then it researches your company and your market in two layers, and only fills what is missing.

  • Your offer, your proof and your competitors, with the sources it read
  • Where you win, the risks, and the angles worth testing
  • Your rules, kept for every agent: what you do not offer yet, what is on the roadmap, what never to say
04
Mission

A goal, and the honest math behind it.

You set the goal in a sentence. Gaden works backwards: how many people it needs to reach, how many companies that means, and how many days it takes with the mailboxes you have. If the goal does not fit, it tells you before it starts.

10 meetings → about 500 people → about 250 companies → with 4 mailboxes: 21 days
05
Scout

It finds the companies that fit, market by market.

Your own database first: past hunts, your leads and any pipeline you point it at. Then Google Maps, city by city, the way a person would search. Then the web, for companies without a map listing.

  • Every website is read before a company qualifies, and the evidence is quoted
  • Directories, closed businesses and companies you excluded are skipped
  • Each company that fits lands in your Leads Database and your knowledge graph, not in a separate list
Dallas 38Houston 31Austin 22Miami 26Fits, with quoted evidence
06
Researcher

It finds the person who decides, and proves the email.

For each company it reads what they do, what changed recently and who leads it. Then it finds the right address with the best proof available.

  • An address already proven in your graph, then one published by the company, then the company's own email format
  • One proven address teaches the format to the rest: mlopez@ means f.last
  • Demo names and placeholders are dropped, and every address is checked before anything is sent
07
Writer

One true fact. One clear reason. One easy question.

Gaden writes each email for each person, or uses your own sequence with a personal line about each company. Before anything reaches you, a checker reads it.

✓ One true fact, with its source✓ No invented numbers✓ Nothing from your never-say list✓ No link in the first email
08
You

You approve. From your desk or your phone.

Every first email waits in Review. Approve it, edit it, or send it back. Sequences are approved once, exactly as written: if a step changes later, its emails stop until you approve again.

  • You choose how much Gaden decides alone, from approving every email to approving only the first touch
  • A stop switch for the whole crew, always one tap away
09
Sender

It sends inside the rules that keep you trusted.

Only what you approved goes out, from your own mailboxes, in your window, under each mailbox's daily cap.

  • Your do-not-contact list and opt-outs are checked before every single email
  • A real unsubscribe link and your mailing address in every footer, as the law requires
  • Domains that bounce too much are blocked automatically, before they hurt your mailboxes
10
Inbox

It reads every reply, and stops what should stop.

Replies are read and sorted: interested, a question, an objection, the wrong person, not now, or please stop. Follow-ups to that person stop on their own. Bounces and opt-outs go to do-not-contact.

"Sounds interesting. Could we talk Tuesday?" → interested → answer drafted for you
11
Inbox · Calendar

The meeting lands on your calendar.

Edit the suggested answer and send it in the same thread, from the mailbox that received the reply, without leaving Gaden. The meeting is booked, the mission counts it, and the card moves on your pipeline.

Meeting booked · Tue 10:00Pipeline: Replied → Meeting
12
Closer · the sales agent

After the call, it carries the deal to won.

Every booked meeting opens a deal. When the meeting time passes, Gaden asks how it went: pick the outcome and write two lines. From your notes it drafts the recap and the proposal, and only from your notes and what is true about your business, never an invented price or promise.

  • Sent from the same mailbox that booked the meeting, in the same thread when possible, after your yes
  • Answers read and sorted: ready to sign, a question, an objection, not now. Follow-ups stop on their own
  • No answer? Up to three follow-ups on day 3, 5 and 9, each one adding something new, each one approved by you
  • Mark it won with its value and the company becomes a client in your database
Apex Talent PartnersMaria Lopez · Owner
Negotiating$15,000
THEIR REPLY"Looks good. Send the agreement and we move forward with the Fort Worth pilot." ready
DRAFT TO APPROVEHi Maria, great to hear. The agreement for the Fort Worth pilot goes out today; Tom is copied so you can both sign. Once it is signed, we start Monday.
Send from outreach@getgaden.comRewriteMark as won
13
Evaluator

And every week it gets better.

Gaden compares who answered with who did not: by buyer type, market, source, mailbox and email step. It only speaks when the difference is real, and it proposes the change with the numbers.

  • Focus on the people who answer, drop the segments that never do
  • Stop the sources and mailboxes that bounce, rewrite the email that does not work
  • Each change applies itself the moment you say yes
Watch the automation

It writes, sends and learns while you do something else.

Every email is written for one person, checked, approved and sent at a human pace. The results feed back into the plan.

0emails sent
0replies read
0meetings booked

Example campaign, for illustration.

Built not to burn your domain

The rules the best cold email teams follow, switched on by default.

Authenticated domains

SPF, DKIM, DMARC and MX checked on every sending domain, with the exact fix when one is missing.

Ramp, caps and pacing

A daily ramp for new mailboxes, about 30 cold emails per mailbox, and minutes between every send.

Bounces stopped early

Every address is checked for fake, disposable and dead domains, and domains that bounce are blocked before they cost you a mailbox.

Do-not-contact, always

Your suppression list and every opt-out are checked before each email, across all your campaigns.

Compliant footers

A working unsubscribe link and your physical mailing address in every commercial email.

Nothing invented

No made-up numbers, clients or results. Only what is verified, and never what you said not to say.

The psychology behind every email

People do not answer emails. They answer people who understood them.

A cold email gets a few seconds on a phone, between meetings. Gaden writes for that moment, with the same principles the best SDRs use, built into the Writer and its checker.

01 · RELEVANCE OVER PERSONALIZATION

"Why me, and why now?"

A first name in a template is not personal. A true fact about their company answers both questions the reader asks before anything else, and it cannot be copied to someone else.

NOHi {{firstName}}, I hope this finds you well.
YESSaw that Apex opened a second desk in Fort Worth in May.
02 · SPECIFICITY SIGNALS EFFORT

Details are hard to fake.

A concrete detail shows the email was written for one person. That effort is what earns the next sentence a read.

NOI love what your company is doing.
YESRunning two offices usually leaves the owner chasing paperwork.
03 · LOW COGNITIVE LOAD

One idea. Read in seconds.

Short sentences, plain words, one problem and one question, written to be understood on a phone. Every extra idea is a reason to stop reading.

04 · A SMALL, REVERSIBLE ASK

Make the first yes easy.

"Worth a short call?" costs nothing to answer. A 30-minute demo request or a calendar link in the first email asks for trust that has not been earned yet.

NOBook a 30-minute demo here: [link]
YESWorth a short call?
05 · AUTONOMY AND AN EASY OUT

Pressure creates resistance.

When people feel pushed, they push back. Research on the "but you are free" technique shows that reminding someone they can say no makes a yes more likely. Gaden's emails always leave the door open.

06 · TIMING AND TRIGGERS

Write when something changed.

A new office, a new leader, a hiring push: moments of change are when people reconsider how they work. Gaden looks for those triggers and leads with them.

07 · RECIPROCITY, NOT PRESSURE

Every follow-up brings something new.

A useful checklist, a sharper angle, a short answer to a question buyers like them ask. Never "just bumping this". Value given makes a reply feel natural.

08 · PROOF THAT IS TRUE

Social proof only when it is real.

A result from a similar company is persuasive. An invented one destroys trust the moment it is noticed. Gaden only uses proof you verified, and blocks every number it cannot back up.

09 · CURIOSITY, NOT CLICKBAIT

Subject lines a colleague would write.

Two to six words, lowercase-friendly, specific. No "quick question", no exclamation marks, no fake "Re:". The subject opens a door; it does not trick anyone through it.

10 · CONSISTENCY AND RESPECT

One sender. A cadence that knows when to stop.

The same person always hears from the same mailbox, in the same thread. Three or four touches, then a polite close. Silence is an answer, and respecting it protects your name.

Cold email best practices, built in

The checklist the best outbound teams follow. Gaden follows it for you.

✓
Authenticate every domainSPF, DKIM, DMARC and MX before the first send.
✓
Use secondary domainsProtect your main domain; no more than three sending mailboxes per domain.
✓
Warm up new mailboxesA daily ramp before full cold volume.
✓
Keep volume per mailbox lowAbout 30 cold emails a day; grow by adding mailboxes.
✓
Verify every addressFake, disposable and dead addresses are dropped; bouncing domains are blocked.
✓
Plain text, no link firstThe first email reads like a person wrote it.
✓
Send in business hoursInside your window, with minutes between every email.
✓
Stop on reply, honor every opt-outAcross all campaigns, every time.
✓
Unsubscribe link and addressIn every commercial email, as the law requires.
✓
Test angles with real volumeWinners are decided by data, not by one lucky reply.
✓
Measure positive replies, not opensOpens are unreliable; replies and meetings are what count.
✓
Keep the ICP tightA smaller, better list beats a bigger, colder one.
Control it from anywhere

Ask Gaden. On your laptop, your phone or Slack.

The same Gaden that runs your desk runs the SDR. It sees the screen you are on, knows every process that is running, and acts when you tell it to.

Live pipeline

What it is searching, the companies it found, who it writes to, from which mailbox, and what happened.

Operations

Every mission, campaign and sequence in one place, with what needs you first and the fix for each problem.

One chat

"What is running? Who replied? Pause Houston." Gaden answers from your real data and asks before it changes anything.

Time and money

What the manual work costs you today, and what you get back.

Move the sliders to your own numbers. The estimate counts the hands-on work Gaden does for you: research, writing, sending, follow-ups and sorting replies.

Research the company, find the person, write, send and log. Set it to what it takes your team.
Hours back every month
0
$0of hands-on work a month
0work weeks a year back to selling
An estimate from the numbers you chose, not a promise. Replies are counted at 5 minutes each to read, sort and draft.
What people call it

An AI SDR, an AI sales agent, your outbound on autopilot.

AI SDR for recruiting and staffing agencies

Win new clients: Gaden finds the companies that are hiring, the person who signs, and books the business development meeting.

AI sales agent for B2B

Tell it who you sell to in plain English. It researches, writes and follows up like a trained BDR, in any industry.

Cold email outreach automation

Personalized cold emails at scale, sequences with a true personal line, sent from your own mailboxes with rotation and caps.

Email warm-up and deliverability

A warm-up ramp per mailbox, domain authentication checks, bounce protection and pacing that keeps you out of spam.

Business development and lead generation

B2B prospecting from Google Maps, your database and the web, every company checked against your ICP with quoted evidence.

Appointment setting and deal closing

Replies read and sorted, meetings booked on your calendar, and after the call a sales agent that drafts the proposal and the follow-ups and carries the deal to won.

Also searched as: AI SDR, AI BDR, AI sales agent, AI sales assistant, AI sales development representative, cold email software, cold email tool, outreach automation, sales automation software, sales engagement platform, email warm up tool, inbox warm-up, email deliverability, automated email outreach, personalized cold email, B2B lead generation, B2B prospecting tool, business development automation, appointment setting, meeting booking, AI sales agent that closes deals, proposal follow-up, deal pipeline, outbound sales, recruiting business development, client acquisition for recruiting agencies.

Questions

AI SDR questions, answered plainly.

What is an AI SDR?

An AI SDR is software that does the work of a sales development representative: it finds companies that fit your ideal customer profile, finds the person who decides, writes to them, follows up, reads the replies and books the meeting. Gaden SDR does that inside the Gaden operating system, and you approve what goes out.

What is email warm-up and do I need it?

Email warm-up means increasing how many emails a new mailbox sends a little every day, so mailbox providers learn to trust it. Every new mailbox should warm up before cold outreach. Gaden ramps each mailbox automatically, from about 10 emails a day to around 30 cold emails per mailbox, with minutes between every send.

How many cold emails can I send per day per mailbox?

Around 30 cold emails per mailbox per day is the safe steady state; mature mailboxes with clean history can do a bit more. Volume should grow by adding mailboxes and domains, not by pushing one mailbox. Gaden recommends the cap for each mailbox and applies it.

Does it work with Gmail, Google Workspace, Outlook and Microsoft 365?

Yes. Connect Google Workspace, Gmail, Outlook or Microsoft 365 with a sign-in, or any other provider with SMTP and IMAP, one mailbox at a time or in bulk from a CSV. Each person always hears from the same mailbox.

Can it run while my computer is off?

Yes. Gaden runs in the cloud on a schedule. You can close your laptop: it keeps finding companies, writing, sending inside your rules and reading replies, and asks you when a decision is needed.

Can I control it from my phone or from Slack?

Yes. Approve emails, answer replies and ask what is running from the Gaden mobile chat or from Gaden in Slack. It is the same Gaden, with the same memory, and every change waits for your confirmation.

Can AI write cold emails that do not sound like AI?

Yes, when the email starts from a true fact about the company instead of a template. Gaden builds each first email on one verified fact with its source, keeps it short and plain, and a checker blocks invented numbers, hype and anything on your never-say list.

Is Gaden an alternative to Instantly, Smartlead, Apollo or Lemlist?

Those tools are strong at one part of outbound, such as sending at volume or contact data. Gaden runs the whole cycle in one system: discovery and ICP, finding companies, research, writing, warm-up, sending, replies, meetings and learning, connected to your database and pipeline. Many teams use Gaden instead of stitching several tools together.

Does it book the meeting?

Yes. Replies are read and classified, follow-ups stop on their own, and Gaden drafts the answer. You answer in the same thread from Gaden, the meeting lands on the calendar and the card moves on your pipeline.

Does it help close the deal after the meeting?

Yes. The Closer, Gaden's sales agent, opens a deal for every booked meeting. After the call it asks how it went, drafts the recap and proposal only from your notes and your verified business facts, sends it from the same mailbox when you approve, reads the answer, drafts up to three follow-ups, and when you mark the deal won the company becomes a client in your database.

Is it only for recruiting?

No. Recruiting and staffing firms use it to win clients, and the same engine works for any B2B market: tell it who you sell to and it finds them.

Gaden SDR

Tell it the deals you want. Approve what matters.