Gaden
Email warmup · verification · deliverability

Every mailbox ramps up safely. Every email goes out ready.

Connect Gmail or Outlook and Gaden paces each mailbox on a sending ramp, checks every address before a real send, reads your domain's SPF, DKIM and DMARC and lets you rehearse the whole campaign before a single email is delivered. One platform, no bolt-on warmup tool.

Gmail and Outlook 10 a day to start, +5 a day Hard ceiling 300 a day No mailbox-to-mailbox loops
The product, in one take

Watch one email go from draft to inbox.

Gaden writes it, checks it, sends it at the mailbox's pace and watches for the reply. Everything you see below is a step the platform really takes.

New message Gmail sofia@northbeam.co · ramp day 6
MCMaria Chen · Harbor & Pineverified
Sofia ReyesTalent Partner · Northbeam Search
If this isn't relevant, reply "no" and I won't follow up.
Drafting Today 12 of 35 Send
Gaden is writing
Address verifiedmail server found
SPF · DKIM · DMARCpass
Within today's ramp12 of 35
Every field filledno empty {{tokens}}
Gaden gateway
Gmail
Recipient's provider
Inbox Gmailmaria@harborpine.com
Inbox 4
Starred
Sent
Drafts
Spam 0
OP
Ops weekly
Dock schedule for next week
9:12
FR
Freight desk
Rate confirmation, lane 14
8:47
IT
IT service
Password policy reminder
Mon
HR
People team
Benefits enrollment closes Friday
Mon
Delivered to Inbox
Reply received · 2h later

"Thursday works. Send the details." · Maria Chen

Gaden: interestedFollow-up pausedDraft ready for review
Paced · 2 min between sends Real recipient · real inbox Reply watched by Gaden
Ops Director role, Harbor & PineSofia Reyes → Maria Chen
01 · Write

Gaden drafts from what it knows about the person and the role. Merge fields resolve on screen, so you see exactly what Maria will read.

Email warmup that builds real reputation

Reputation is earned one real conversation at a time.

Gaden warms a mailbox by pacing your real outreach: 10 emails on day one, 5 more each day, up to the target you set. Each of those emails goes to a real person at Gmail, Outlook or a company mail server, and each reply comes back from a real inbox. Real conversations are the signal mail providers use to decide whom to trust.

Sent from your mailbox, inside today's cap.
Replies from real recipients, watched by Gaden.
Never your own mailboxes warming each other. Closed loops look like activity without earning trust.
Beyond warmup

Nine checks between a draft and a real inbox.

Warmup tools stop at volume. Gaden also checks the list, the domain and the copy, plans your domains, picks the right sender for each person, and lets you rehearse the campaign before it is real.

maria@harborpine.comValid
jobs@harborpine.comShared inbox
d.okafor@coastline.ioCatch-all
close_side_menu@2x.pngFile name
tom@oldfreight.netNo mail server

Email verification before any real sendNew

Syntax, domain, mail server, shared inboxes, past bounces and strings that only look like emails. Invalid addresses leave the list on their own. Connect a verification provider to confirm each mailbox.

MXSPF -allDKIMDMARC no rua
TXT _dmarc ·
Keeps your policy, adds a report address.
Copy

SPF, DKIM and DMARC, with the exact fixNew

Gaden reads each sending domain's public DNS and shows the exact record to paste when something is missing. Gmail, Yahoo and Outlook expect all three from bulk senders. Gaden never edits your DNS.

SIMULATIONday 1 · 1 min = 1 day
sofia@
team@
jon@

Simulation Lab: rehearse the whole campaignNew

The real pipeline runs and every email is stored instead of delivered. See who gets what, from which mailbox and when. A fast rehearsal turns each day into one minute.

A 50 · B 50
VERSION A
Ops Director, Harbor & Pine
VERSION B
Question, Maria
{{city}} is empty for 14 people. Sentence breaks.

A/B composer with a render checkNew

Test one change at a time. Before anything is sent, Gaden renders every email for every person and flags the sentences that break when a field is empty.

MonWeekend heldFinish

Time-lapse of the campaignNew

The whole schedule, day by day, with each mailbox's ramp and your send window. You know the finish date before anything runs.

My emails are going to spam. What do I do?
Act todaybounce 4.1%
  1. Pause the campaign on sofia@.
  2. Remove 23 unverified addresses.
  3. Add a DMARC report address.

A deliverability expert on callNew

When bounces rise or replies stop, ask in your own language. Gaden reads the real numbers of your campaigns, your domain and your mailboxes, and tells you what to do first.

getgaden.comSending3 mailboxes · SPF, DKIM, DMARC ok · 2 campaigns
gadenhq.comWarming2 mailboxes · ramp day 9
yourcompany.comMainKept out of cold email

Every domain at a glanceNew

Each sending domain with its role, its SPF, DKIM and DMARC, its mailboxes and their warmup, and the campaigns using it. Duplicates and mailboxes that need a reconnect stand out.

Your goal150/day
Ready today90/day
DO IT NOW
  1. Start warmup on jon@gadenhq.com
  2. Add the DMARC record on getgaden.com
  3. Add one new domain for the rest

A domain strategy from GadenNew

Tell Gaden how many cold emails a day you want. It does the math against what your mailboxes can safely send, lists what to do first, suggests names for new domains, and talks it through with you in the chat.

ManualGaden proposes, I approveFull Gaden

Apex Talent · 3 peoplesofia@Same company, same mailbox
Harbor & Pine · 2 peoplejon@Most room left today

The right sender for every personNew

When you launch a campaign, choose who assigns the mailboxes: you, Gaden with your approval, or Gaden alone. More people go to mailboxes with more room, one company hears from one mailbox, and your main domain stays out.

Inside Gaden

The mailbox panel, exactly as you will see it.

Roles decide what Gaden does with each address. The ramp, the cap and the countdown are live values, not a marketing chart.

Connected mailboxes · Mailbox registry
Reply · Warmup · Sending roles decide what Gaden does with each address
Mailboxes
1
All healthy
In rotation
0
Sending role, active
Sends today
0
Sum of daily caps
Monitored
1
Response agent ready
Warming up
1
On a daily ramp
you@yourfirm.com is warming up: today's cap starts at the ramp's first step.
you@yourfirm.com
Outlook Only you
PrimaryWarmupReply
0 / 10 Day 1 of ramp
● Active
50
10
5
8
Today 10 of 50 · 8 days to target.
Share with teamPauseDisconnect
New sending mailboxes start at 50 emails a day; the hard maximum is 300. Warmup is a sending ramp: Gaden raises the daily cap step by step and does not exchange warmup mail between your own mailboxes, so set up SPF, DKIM and DMARC on every sending domain first. Gaden checks them for you.
How it works

From a cold mailbox to a campaign you trust, in six steps.

1

Connect Gmail or Outlook

Google Workspace and Microsoft 365 connect directly. The mailbox keeps sending as itself; Gaden never sends from a rented domain.

2

Give it the warmup role

Roles decide what Gaden does with a mailbox: primary, secondary, warmup, sending, reply. Adding warmup starts the ramp that day.

3

Check the domain

Gaden reads SPF, DKIM and DMARC and shows the exact record to add for anything missing.

4

Verify the list

Every address is checked before a real send. Invalid ones leave the list; risky ones need your decision.

5

Rehearse in the Simulation Lab

Run the campaign end to end with nothing delivered. Fix empty fields, wrong mailboxes and pacing before it counts.

6

Go live at the mailbox's pace

Real sends follow the ramp and your window. Gaden watches replies, pauses follow-ups when someone answers and warns you when numbers turn.

Built in vs. bolted on

What a separate warmup subscription usually covers, and what Gaden adds.

 Standalone warmup toolGaden
Ramp per individual mailboxUsually one account settingStart, daily increase and target editable per mailbox
Connected to the platform that sends real campaignsSeparate app, separate loginSame system: warmup and outreach share the mailbox record
How reputation is builtOften a network of mailboxes that email each otherYour real outreach, paced; never mailbox-to-mailbox loops
Email verification before sendingUsually another toolBuilt in; invalid addresses leave the list
SPF, DKIM and DMARCA pass or fail badgeThe exact record to paste
Rehearse a campaign without sendingRareSimulation Lab with a fast rehearsal
Pausing resets progressOften, yesNo, the ramp keeps its place
Share a warmed mailbox with the teamRareYes, without sharing the password
A plan for your sending domainsYou work it out in a spreadsheetGaden does the math against your daily goal and lists what to do first
Who sends to whomYou split lists by handWeighted by each mailbox's room, one company per mailbox, main domain kept out
Extra monthly costTypically per mailboxIncluded, no separate line item
Frequently asked

Common questions about email warmup and deliverability

Does Gaden have real email warmup, or just good sending habits?

A real, configurable sending ramp per mailbox. Any connected Gmail or Outlook mailbox can be given the warmup role. Its daily cap starts low (10 a day by default) and climbs automatically (5 more a day by default) until it reaches the mailbox's target: 50 a day by default for a new mailbox, 300 a day maximum for any single mailbox.

Does the warmup exchange emails between my own mailboxes?

No, deliberately. A closed loop between your own mailboxes can look like sending activity without building real reputation with outside providers like Gmail or Outlook. Gaden builds reputation by pacing your real outreach.

How does Gaden verify email addresses?

Before a real send, every address is checked for syntax, disposable domains, shared inboxes such as info@, a working mail server, past bounces and strings that only look like emails, such as image file names scraped from a website. Connect a verification provider to confirm the individual mailbox. Catch-all domains are marked risky, because no one can confirm a person on a domain that accepts every address.

Do I still need SPF, DKIM and DMARC?

Yes. The ramp controls volume, not authentication. Gaden checks all three on each sending domain and shows the exact record to add. Gaden does not edit your DNS.

What does the Simulation Lab prove, and what can't it prove?

It proves that every email renders for every person, who gets what from which mailbox and when, and that caps, the ramp and your send window are respected. It cannot prove opens, replies or inbox placement, because nothing reaches a reader. That answer comes from a live A/B test.

What happens if I pause a mailbox mid-ramp?

It stops sending without losing its place. Unpause it and the ramp continues from where it stopped.

How many domains and mailboxes do I need for cold email?

It depends on how many cold emails a day you want. Each warmed mailbox has a safe daily cold cap that Gaden recommends per mailbox, and no more than three sending mailboxes per domain is recommended. In the Domains tab, Run strategy with Gaden does the math for your goal, lists what to do first and, when you need more room, suggests names for new domains.

Should I send cold email from my main domain?

Better not. If a cold campaign hurts a domain's reputation, you want it to be a secondary domain, not the one your clients and invoices use. When Gaden assigns senders for a campaign it keeps your main domain out of cold email, unless it is the only domain you have.

Does this work for B2B outreach too, or only recruiting?

Both. Recruiting outreach through Outreach Studio and B2B prospecting through Gaden for B2B share the same mailbox registry, ramp, verification and Simulation Lab.

Connect a mailbox. Gaden takes it from cold to campaign-ready.

Warmup, verification, domain checks, the domain strategy and the Simulation Lab are included in every plan. No separate subscription, no extra login.